I hear people complaining that things are getting so expensive
nowadays … “Everything is so EXPENSIVE !”… they complained. Even coffee and tea
are expensive now … and they say it is because of inflation.
OK, let’s do a bit of ‘kopi’ (coffee) economics … what is
inflation? Recalling what I learned when I studied part time economics (many
years ago) … inflation is “the cost measured against the value over a period of
time” … correct? Any economics PhDs out there can clarify this? So if the cost
of a cup of coffee and the actual value of the coffee both increase
proportionately over time … you don’t call this inflation … it is just simple
growth. But of course, those who complained will argue that the cost the coffee
has increased exponentially compared to the value of the coffee (has it confuse
you yet? If you are not confused, you are not paying attention … that’s
economics). So they say it is inflation.
Inflation? Not really
… look, the cost of coffee has increased but the cost here doesn’t mean just the
actual cost of the coffee alone … it includes other costs … like packaging,
comfort, convenience, branding and other intangibles that were built in. So you
are not paying more because of inflation … you are paying more than just the
coffee. Those people who complained that coffee is expensive … well, stop
drinking at Starbucks … go to the local “kopitiam” where a cup of coffee cost
only RM1.80 … yes, even this cost has increased from several years ago …
naturally, as the economy grows.
Then people say petrol is expensive … I agree … 100%. As a
matter of fact, when my wife suggested that we go ‘somewhere expensive’ to
celebrate her birthday … I was tempted to take her to the petrol station … IT
IS an expensive place, don’t you think? So, petrol is expensive … simply
because this natural resource is diminishing. Then how? Drive a smaller
capacity car … that’s it. But hey, the irony is, those who are yelping that the
petrol is expensive are actually those who drive the high end guzzlers … these
monsters don’t just burn petrol … they practically gulp down liters by the
seconds. If you want to buy an expensive, high capacity, top performance, ‘I
look damn good in it’ car … don’t come tell me petrol is expensive.
I can accept the ice cream man running around in his three-wheeler earning a meagre income complain that the petrol is expensive … but not
those who drive a monster 4WD with engine the size of my writing table.
Not so long ago, I was invited to a party at a huge modern
4-storey bungalow with state-of-the-art security system linked to some sort of
electronic control gadgets and what not. I know the owner via a business
acquaintance of mine and somehow I was invited along. When talking about the
house, the owner told me that his house needs 22 air-conditioning systems to
keep it cool and comfortable … almost all running 24 hours a day. WOW!
That’s COOL … literally. The owner then said to me … “The electricity is so
EXPENSIVE !!! You know, it cost me
RM16,000 a month”. I looked at him, kept quiet … but really, inside me was like
‘TIU NIA SING’ (for those who don’t know …. it means ‘WHAT THE F**K’) … a guy
who owns a huge bungalow that cost a few millions bucks with 22
air-conditioning systems (not to mention other electric and electronic systems
and gadgets) in the house complained that the electricity is expensive? What
did he expect … a couple hundred of dollars??? I cannot understand these people … can afford to buy a cow
but cannot afford the string?
YES, price of things are increasing but then at the end of
the day it boils down to what do you want? You want the basic necessity or you
want a bit of comfort or do you want luxury? Just pay accordingly. I once heard
my regular mechanic (he is one cocky fellow) said to one of his customers who complained
that the service charge of his BMW was expensive … the mechanic told the BMW
owner … “You want cheaper, no problem … next time, bring a Proton!”